Dentsu
Dentsu Inc., a leading global marketing and advertising agency, is headquartered in Tokyo, Japan. Founded in 1901, Dentsu has evolved into a powerhouse in the advertising industry, with a strong presence across Asia, Europe, and the Americas. The company excels in integrated marketing solutions, encompassing digital marketing, media planning, and creative services, which are tailored to meet the unique needs of its diverse clientele. Dentsu's innovative approach to data-driven marketing and commitment to sustainability have positioned it as a frontrunner in the industry. Notable achievements include its extensive portfolio of high-profile clients and recognition for excellence in advertising campaigns. With a focus on delivering measurable results, Dentsu continues to shape the future of marketing, making it a trusted partner for brands worldwide.
DitchCarbon Score
How does Dentsu's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Business Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Dentsu's score of 87 is higher than 93% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Dentsu's reported carbon emissions
In 2024, Dentsu's total carbon emissions in Japan amounted to approximately 176,690,000 kg CO2e. This figure includes 968,000 kg CO2e from Scope 1 emissions, 6,509,000 kg CO2e from Scope 2 (market-based), and a significant 169,214,000 kg CO2e from Scope 3 emissions. The Scope 3 emissions breakdown reveals major contributions from purchased goods and services (77,429,000 kg CO2e), business travel (14,803,000 kg CO2e), and employee commuting (7,015,000 kg CO2e). Dentsu has set ambitious climate commitments, aiming for a 46.2% absolute reduction in greenhouse gas emissions across all scopes by 2030, compared to a 2019 baseline. This target encompasses a 90% reduction in absolute Scope 1 and 2 emissions by 2040, alongside a similar 90% reduction in Scope 3 emissions. These targets align with the Science Based Targets initiative (SBTi) and reflect Dentsu's commitment to achieving net-zero emissions across its value chain by 2040. Historically, Dentsu has demonstrated progress, achieving a 46.3% reduction in Scope 1 and 2 emissions since 2014, which positions the company on track to meet its 2030 targets. The company’s initiatives are part of a broader strategy to address climate change and enhance sustainability within the media sector.
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| 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | |
|---|---|---|---|---|---|---|---|---|
| Scope 1 | 5,432,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 | 0,000,000 |
| Scope 2 | 48,511,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 00,000,000 | 0,000,000 |
| Scope 3 | 65,404,000 | 00,000,000 | 000,000,000 | 00,000,000 | 000,000,000 | 000,000,000 | 000,000,000 | 000,000,000 |
Industry emissions intensity
Location emissions intensity
Reduction initiatives & disclosure networks
Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.
Dentsu is participating in some of the initiatives that we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.
