Optimizely, formerly known as Episerver, is a leading digital experience platform headquartered in Sweden (SE). Founded in 1994, the company has established itself as a key player in the digital marketing and e-commerce industry, providing innovative solutions that enhance customer engagement and conversion rates. With a strong presence in North America and Europe, Optimizely offers a suite of core products, including A/B testing, personalisation, and content management systems, all designed to optimise user experiences. Recognised for its commitment to innovation, Optimizely has achieved significant milestones, such as the introduction of its cloud-based platform, which integrates seamlessly with various marketing tools. The company’s unique approach to experimentation and data-driven decision-making has positioned it as a trusted partner for businesses seeking to improve their digital strategies and drive growth in an increasingly competitive market.
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