Yougov
YouGov, a leading global public opinion and data company, is headquartered in London, GB. Founded in 2000, YouGov has established itself as a key player in the market research industry, providing valuable insights across various sectors, including politics, consumer behaviour, and brand perception. With a strong presence in the UK, US, and several other international markets, YouGov offers unique products such as the YouGov Panel and YouGov BrandIndex, which leverage advanced technology and a vast database of respondents to deliver real-time data. Recognised for its innovative approach, YouGov has achieved significant milestones, including partnerships with major media outlets and a reputation for accuracy in polling. Its commitment to transparency and reliability positions YouGov as a trusted source for businesses and organisations seeking to understand public sentiment.
DitchCarbon Score
How does Yougov's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Research Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Yougov's score of 75 is higher than 91% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Yougov's reported carbon emissions
In 2024, YouGov reported total carbon emissions of approximately 16,759,000 kg CO2e globally, with emissions broken down into Scope 1, 2, and 3 categories. Specifically, Scope 1 emissions were about 122,000 kg CO2e, primarily from mobile combustion (86,020 kg CO2e) and fugitive emissions (24,770 kg CO2e). Scope 2 emissions totalled approximately 189,000 kg CO2e, mainly from purchased electricity (175,860 kg CO2e). The most significant contributor was Scope 3 emissions, which accounted for about 16,759,000 kg CO2e, with major sources including purchased goods and services (9,014,000 kg CO2e) and employee commuting (3,036,000 kg CO2e). In the UK, YouGov's emissions for 2024 included approximately 41,240 kg CO2e from Scope 2 (purchased electricity) and 24,890 kg CO2e from Scope 1, indicating a focus on reducing emissions at their headquarters. YouGov has set ambitious climate commitments, aiming for Net Zero emissions in their UK headquarters by 2026 and globally by 2050. They have established near-term targets to reduce absolute Scope 1 and 2 emissions by 42% by 2030 from a FY2022 baseline. Additionally, they aim to reduce absolute Scope 3 emissions by 25% within the same timeframe. Long-term, YouGov is committed to a 90% reduction in absolute emissions across all scopes by 2050, also based on the FY2022 baseline. These targets align with the Science Based Targets initiative (SBTi) and reflect YouGov's commitment to addressing climate change through significant emissions reductions across their operations.
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| 2022 | 2023 | 2024 | |
|---|---|---|---|
| Scope 1 | 132,000 | 000,000 | 000,000 |
| Scope 2 | 274,000 | 000,000 | 000,000 |
| Scope 3 | 11,551,000 | 00,000,000 | 00,000,000 |
Industry emissions intensity
Location emissions intensity
Reduction initiatives & disclosure networks
Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.
Yougov is participating in some of the initiatives that we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.
